Performance Report

Traffic Management Inc.
May 2026 Application Report

Meta Ads Performance & Application Data

May 1 – May 31, 2026  |  5 Branch Locations

Overview
Total Ad Spend
$3,098.18
Across 5 branches
Applications
284
Form submissions
Total Bookings
372
AI outbound + inbound
Cost / Application
$10.91
Ad spend ÷ 284 apps
Cost / Booking
$8.33
Ad spend ÷ 372 bookings
Landing Page Views
10,926
Total across all branches
Application Funnel
From Ad Impressions to Booked Appointments
511.5K
Impressions
→
10,926
Landing Page
Views
→
284
Applications
Submitted
→
372
Appointment
Bookings
AI Outbound Calls → Bookings
56
19.7% of applications booked via outbound
AI Inbound Calls → Bookings
316
Additional bookings from inbound calls
Total Bookings
372
56 outbound + 316 inbound

Key Insight: At just $3,098.18 in total ad spend, TMI generated 284 applications and 372 total appointment bookings across 5 branches — that's $8.33 per booked appointment. The AI voice agent amplified results significantly, converting form submissions into real, scheduled interviews.

Spend Distribution by Branch
Monthly Ad Spend — May 2026
York
$1,241.36
$1,241.36
Pittsburgh
$619.92
$619.92
Columbus
$618.77
$618.77
Grand Rapids
$310.44
$310.44
Lexington
$307.69
$307.69
Branch Performance Breakdown
Performance by Branch — May 2026
Data from Meta Ads Manager
Branch Spend LPVs Cost/LPV Impressions Daily Budget
York $1,241.36 2,800 $0.44 143,613 $40.00
Pittsburgh $619.92 1,851 $0.33 67,240 $20.00
Columbus $618.77 2,606 $0.24 72,629 $20.00
Grand Rapids $310.44 2,588 $0.12 39,524 $10.00
Lexington $307.69 1,081 $0.28 34,944 $10.00
Total $3,098.18 10,926 $0.28 357,950 —
Branch Detail Cards
York
$1,241.36
Landing Page Views
2,800
Cost / LPV
$0.44
Impressions
143,613
Daily Budget
$40.00
Pittsburgh
$619.92
Landing Page Views
1,851
Cost / LPV
$0.33
Impressions
67,240
Daily Budget
$20.00
Columbus
$618.77
Landing Page Views
2,606
Cost / LPV
$0.24
Impressions
72,629
Daily Budget
$20.00
Grand Rapids
$310.44
Landing Page Views
2,588
Cost / LPV
$0.12
Impressions
39,524
Daily Budget
$10.00
Lexington
$307.69
Landing Page Views
1,081
Cost / LPV
$0.28
Impressions
34,944
Daily Budget
$10.00
Branch Rankings
🏆
Lowest Cost / LPV
Grand Rapids
$0.12 per view
📈
Most LPVs
York
2,800 views
💥
Most Impressions
York
143,613
⚡
Best Efficiency
Grand Rapids
$0.12 cost/LPV on $10/day
AI Voice Agent Results
Automated phone outreach and inbound call handling for May 2026
Applications Received
284
Form submissions from Meta Ads
Outbound Bookings
56
AI called applicants → booked
Inbound Bookings
316
Applicants called in → booked
Total Bookings
372
Combined appointment bookings
Cost Metrics
Per Application
Total Spend
$3,098.18
Applications
284
Cost per Application
$10.91
Per Booking
Total Spend
$3,098.18
Total Bookings
372
Cost per Booking
$8.33
Average Cost / LPV
Total Spend
$3,098.18
Total LPVs
10,926
Cost per LPV
$0.28
Engagement Totals
Source Data
Meta Ads Manager - Campaign Performance
Meta Ads Manager — Campaign Performance Click to zoom
Application Data Report 1
Application & Booking Data Click to zoom
Application Data Report 2
Application Data Report Click to zoom
Application Data Report 3
Detailed Application Breakdown Click to zoom